A 40 Year History of 1-800-GRANOLA^®
Granola Specialists ... Since 1971

Original My Granola Poster

1-800-GRANOLA.com ... is the passion and foresight of company founder and president Saul Wilner, m.g.b. (above center), with (above left) daughter and Chief Loving Officer, Leah A. Wilner and (above right) son and Chief Inspiration Officer Isaac S. Wilner (now both in their 20's ... the kids, that is).

In 1971 Saul started baking his famous brand ...

in his parent's kitchen in Bayside, NY. The aroma filled the neighborhood and friends who stopped by to join in the mixing and baking process were rewarded with the freshest  and most flavorful granola direct from the oven.

After taking over the dining room and kitchen with bags of rolled oats and cases of nuts and raisins, Saul's mother suggested it was time to leave ... and find a new production facility.

Saul approached his friend Dominick Ortiz who owned and operated the Quantum Leap Natural Foods restaurant. Soon 'My Granola' was being prepared and baked at night after the restaurant closed.

As business grew Saul needed still larger quarters. He then moved the entire operation to a 9,000 sq. ft. facility where the company produced and distributed granola directly to  local, regional and growing markets nationwide.

During this time Saul added several new flavors of granola, including ... My Apple Raisin 'n Spice Granola (Marsha's favorite), and My Double Chocolate Crunch Granola. Customers were able to get their 'Special Orders' filled including a health food store that  wanted  only orange juice as the sweetener. Other flavors and variations of sweetened, unsweetened and low fat granola were ordered by gourmet & specialty food stores, coops, restaurants, hotels, Inns & B&B's and ice cream and frozen yogurt stores.

In 1976, a fortuitous meeting with the co-founder of a small (but destined for nationwide growth) frozen yogurt shop in the Wall St. area of Manhattan gave My Granola is Nuts! an entry into the toppings industry. The frozen yogurt store was called ... Everything Yogurt ... and both businesses grew, as did the friendship between Saul and Everything Yogurt co-founder, Stephen Beninati.

In 1991, while watching former New York Yankee Phil Rizzuto doing his now famous TV commercial for  a mortgage company and it's revolutionary new vanity 800 phone number (remember the  Company and it's unique phone number ... The Money Store ... 1-800-LOAN YES), Saul was once again 'market inspired' and soon obtained ... 


... destined to become the One Stop Granola Shopping Solution for people throughout the United States and worldwide.

In 1993, the musician Sting sponsored a benefit concert at New York's Carnegie Hall to Help Save The World's Rain Forests. Coincidently, at the same time Saul was promoting a Save The Forest Granola and contributing a percent of the proceeds to that effort. Saul & Steve (Beninati) conceived their wildest promotion to date ... they decided to set up a Granola Information Table inside the lobby of Carnegie Hall, promote their Save the Forest Granola and, well, see what happened. They needed a company 'spokesperson' and ... enrolled the services of ...


With the best of intentions (and a little luck), Saul, Steve and Dr. Granola® began their show as the high society of the music world descended upon Carnegie Hall. With humor, determination and a bowl of granola, the three characters promoted the first ever ...


... and a splendid, and unforgettable time was had by all.

Over the years ... as a cereal, snack, topping (on ice cream and frozen yogurt), part of a trail mix or a natural baking additive ... Saul has introduced granola  products (granola cereals, bars, cookies, breads, etc) into new & different markets. As a result of its dynamic growth granola has earned its rightful place as a healthy staple in our daily diets.

Today, 1-800-GRANOLA® once again brings new meaning to the term ... freshest & most flavorful granola ... with the introduction of the


Now, with Dr. GRANOLA's® Simple & Easy Bake Your Own Granola Mixes™ you can have it all ... and baked your way:

• Add your own favorite dried fruits, nuts & special flavors.

• Bake your granola sweetened or unsweetened, premium or low fat, crunchy or chewy.

And most important ... you can share it with ...
1

To Give The Gift of Granola simply Click Here.

A Message From Dr. GRANOLA®, m.g.b. ...

"With our NEW! Dr. GRANOLA's® Simple & Easy Bake Your Own Granola Mixes we can now offer everyone the opportunity to eat the ...




Thank you for stopping by. We look forward to hearing from you soon. Your questions and comments are always welcome". Email me at:

Dr. GRANOLA® & the crew at 1-800-GRANOLA.com.